Event Coordination 101 (Editorial) - @PageWalker

So.. you’re planning an event! It could be a wedding, board meeting, a party of any sort, business dinner, seminar, product launcher, charity function, or even a VIP event. You’re so excited.. but there are so many things to consider and many details to nail down before you can officially call it an event and actually get people to come out. I am experienced with planning many different types of events, but mainly through an organization I manage at UGA for grieving college students (which is a difficult thing to market!)

#1: Location
Without a location, or a proper one, it’s impossible to carry on an event (unless you want to have a business meeting on the sidewalk!). Where you host the event can have a huge impact on whether or not guests show up. If you’re hosting it at a Starbucks, keep in mind that it’s not a private place, and that might be more appropriate for only a few guests. However, if you’re renting out a room at your college to have a kickoff event, for example, you’re going to have to strategically plan the location out so that the most people (or your targeted amount of people) will show up to your event.

#2: Purpose of your event/Target Audience

Why are you holding this event? You want to clearly identify an objective. Without an objective, your event could be an expensive venture without the power to attract attendees.

If you’re planning a birthday party, focus on the guest of honor and do whatever it takes to make that person excited! If you’re planning a wedding event, make sure you honor the client as much as possible and give them what they want! COB has been excellent in honoring our clients needs as much as possible and giving them exactly what they want during their special day!

Another thing to consider is to know your target audience. You’ll want to carefully consider who is invited to your event. Defining the audience for the type of event is always a good way to get a good turnout.

#3: Getting the word out (Marketing)
Getting the word out about an event can be the hardest part of an event! The truth is, many people nowadays prefer to receive communications via. the internet, social media, and word of mouth. If you hear something positive about a particular company, you are more inclined to go with them over another company and vice versa. In my experience, Online marketing campaigns and word of mouth have been the most effective marketing strategy. Sometimes though, according to the type of event, you kind of have to play it by ear. If you’re planning a huge event open to the public,  you might want to try traditional techniques as well. You can try to get your event published in a newspaper, put it in calendar announcements, put up posters, or even put it in the daily news!

#4: Overall Logistics
Money, money, money! Makes the world go ‘round right? Without proper management of money, your event could turn out to be a disaster. Based on the type of event, you will want to have food, speakers, games, and even giveaways. 

What type of budget will you want to have? Set a max amount of money that you want to spend and stick to it. Here are some examples of expenses that you may encounter: printing, audio/visual equipment, permits/licenses, photography, entertainment, signage (banners, etc) registration fees, parking, etc!

#5: Time
The last point, but possibly the most important: is time. How long will your event run? Although pretty self-explanatory, you will want to figure out how long certain things will take place. Time is money. 

Creations of Boredom Entertainment Group (C.O.B) has done an incredible job at managing events in the Atlanta community and has worked in all facets of event management. We have also planned numerous events for clients such as cookouts, concerts, fashion shows, and parties, while managing to cover them through their impressive videography and photography. Most recently, we partnered on an event called:  “I AM: Girl Rising Hosted” where we did event design and consulted for the event. 

Beating Heart (Video) - @EllieGoulding

Ellie Goulding’s “Beating Heart” is the soundtrack to a new sci-fi film: Divergent, which opened in theaters on March 21st. The film stars The Secret Life of the American Teenager’s Shailene Woodley and Downton Abbey’s Theo James. It’s about two lovers in a futuristic dystopian Chicago, where society is divided into five factions that represent different virtues. I’ve seen numerous advertisements for the film, but I had no idea that Ellie Goulding has, as she did in The Hunger Games, given a piece of her artistic talent to the film.

The song was premiered on BBC Radio 1’s show at night time on Monday, February 24th. The video premiered on March 28th.

“Beating Heart” features a relaxing synth-pop production with a powerful chorus.  It’s emphatic crashing drums lend the track with a dramatic quality. The theme of disorientation is apparent within the first twenty seconds, when Ellie drinks an unnamed purplish liquid unhappily. Scenes from the film intercut the video of Ellie tatted up in a slinky black dress in the woods. Closeups of Ellie’s gorgeous face looking disoriented and almost fearful further the video’s overall feel. “I wanna feel your beating heart one last time” Ellie belts out in the chorus. It’s apparent the two lovers feel a “do-or-die” mentality in their relationship. This might be the last time they will be able to see each other. I haven’t seen the film yet, but it’s pretty apparent this plays during a farewell scene.

In the last 20 seconds, Ellie is face to face with Theo James in the woods against a tree looking incredulously at him, dramatically ending the video. At four million views, it appears that this is a yet again a hit for Ellie Goulding, however not as big of a hit as Lights, at a massive 70 million views and counting.

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Written by Page Walker

Declaration of Independence (Album) - @FarOutFamily

Far Out family consists of Atlanta-based emcees Glenn Saddler and Bias the Black. “NEWATLISH” was their first single off new album, Declaration of Independence. And what a declaration of independence it is indeed, as these two cool ATL dudes sure know how to lay some sick beats, proclaiming their independence from societal trends and transcending social norms.

Upon visiting the website of Far Out Family, the first thing I noticed was the appealing galaxy-esque graphics combined with fireworks representing their Declaration of Independence album. I feel that this graphic was a good representation of their musical style. This branding alone would prompt someone to listen to their album.

The introduction to “Declaration of Independence” by Far Out Family is a menagerie of a saxophone-playing in the background and a disembodied male voice: “Life.. is just one f****** beauty contest after the other. School, College, Work F*** that. Do what you love and f*** the rest” he says. This intro is both striking and shocking. From the beginning, it is apparent that this rap duo is transcending societal’s norms through their music. Even the title left me intrigued and wanting to listen more.

The dreamy tracks, almost planetary, with a beatbox undertone, provided me with a unique listening experience, unlike anything I have heard before. The angst represented in the lyrics is relatable to the listener. Almost everyone knows how it is like to deal with unrequited love, as in Your Love or how it is like to “play the game” to earn money, as in the song simply entitled, “$”

I especially like the split of the album into what seems to be two acts, with an “Intro”, “Interlude”, and “Outro”. I think my favorite song off the album is: “Too Far”, because I believe it is the catchiest song off the album and represents the mission of the rap duo.

This album represents a declaration of independence from trends and gives a voice to the voiceless population. A must-listen if you’re into the Atlanta rap scene.

See the video for: “NEWATLISH” below, as well as their album cover & band promotional photo.

You can listen to Declaration of Independence on http://fartherout.com.

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Written by Page Walker

Dreams Do Come True (Inspiring Fundraiser & Concert) - @Prohaize

Dreams Do Come True Campaign (#‎DDCTC‬) strives to raise over $10,000 to enable Prohaize to share his trial turned to triumph story as an empowerment to all. This is the birth of an international movement that will encourage people around the world to confidently chase and accomplish their dreams. DDCTC begins on Sunday, March 9, 2014 and will continue through Monday, April 14, 2014. To contribute to this world-changing campaign, please visit:
http://igg.me/at/ddctc

As a part of DDCTC, Prohaize has set out across Georgia on a statewide tour. The passion he exemplifies and the triumphant testimony he embodies instantly infects hearts of his audiences so much that supporters have been moved to instantly donate to the Dreams Do Come True campaign. The climax of the tour will be a concert held at Georgia State University on Monday, March 24, 2014, where Prohaize will be headlining his first concert.

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Oscars 2014: No One’s Game Anymore (Editorial) - @SydKid07

There was a time when the Academy Awards was dominated by one or two big pictures. In 2003, for example, The Lord of the Rings: The Return of the King took home 11 individual gold statues. Titanic did the same in 1997. Even in 2007, No Country for Old Men won a total of 8. It used to be that every spring, one film would essentially be named king of the previous year, but it’s just not that way anymore.

After a decade of steady viewership for the live broadcast of the Academy Awards in the 1990s, the number of people watching dipped from somewhere in the 45 million range to around 35 million and hovered there fairly consistently. The years that the ratings jumped up again were always the years when more popular, commercial films were being recognized, such as the ceremony in 2003 when ABC saw a viewership jump of more than 10 million when Return of the King took home it’s staggering amount of wins.

The Academy and ABC began to take notice and after the 2008 host Hugh Jackman joked about The Dark Knight’s lack of nominations in his opening monologue/musical number, a change was made. In 2009, the Best Picture Ballot was opened to a maximum of 10 nominations, something that had not been done since the early days of the Academy and a way to clear spots for more commercially and critically successful films.

This tactic of nominating nearly twice the typical number of films for Best Picture has inevitably resulted in the Academy considering other films for subsequent categories. In other words, more Best Picture prospects means more possibilities of other nominations. Since 2009, the winners of the Academy Awards have been drastically more widespread. No film has won more than 6 Oscars since the ballot was opened, a trend that has grown steadily all the way up until last year, when the Best Picture winner, Argo, took home a total of 3 wins, and no Oscar for Best Director or for any acting categories (something that was unheard of ten years ago).

 

Now we are moving closer to the Awards ceremony for the films of 2013, and the critical climate and nominees are as spread as ever. The Best Picture nominees, while not quite shocking, are all represented throughout the other categories, with films like American Hustle and Gravity taking the lead with 10 nominations each. However, each film is missing a few core categories that typically indicate a Best Picture win is on the horizon. For example, Gravity is missing a nomination for Best Screenplay and American Hustle has no nomination for Best Cinematography. While David O. Russell has done something truly astounding in achieving, for the second time in the past two years, a nomination in each of the acting categories, he is facing stiff competition in such fields as Best Actor.

 

There have been other films that were talked about for months and months and, now, simply cut from the race altogether. Most critics felt Tom Hanks was a shoe-in for a Best Actor nomination for Captain Phillips, but has been excluded from the category. The same can be said for Emma Thompson and Saving Mr. Banks. Inside Lewyn Davis was another film produced by Academy favorites, Joel and Ethan Cohen, and instead has been nominated for a measly two Oscars.

The Academy has shocked everyone in the past, for sure and they certainly have the ability to shock us again. But their leverage is not what it used to be after years of such a widely spread Awards ceremony. At this point, March 2 could be any film’s big day, and the mystery makes everything just a bit more exciting.

Oscars | Nominees

Written by Sydney Kelly

Beginner’s Filmmaking: Lighting Tools of the Trade (Editorial) - @PageWalker

I love almost every part of production, which is why I want to be a cinematographer when I “grow up.” Nothing is more satisfying than getting that perfect shot and controlling the visual style of the entire short film. Lighting is an art that is very hard to perfect and is usually trial and error-based depending on the available light, knowledge, experience of crew, and the camera you are using.

On my campus (UGA), we have a competition every year called the Campus Movie Fest, where you only have week to make a short film. In my group of friends from UGA Filmmaking Union, the roles were decided: Producer, Director, Editor, Assistant Director… leaving me with the the only role left: The Cinematographer. Armed with my brand new Canon 60D, I consulted one of the leaders of the Filmmaking Union (who I consider very adept at lighting). He walked me through basic lighting techniques related to realism, mood, and depth and then advised me to visit Home Depot to get some materials. (His website:  www.oddforkshorts.com has more detailed explanation of realism, mood, and depth). 

After waiting an hour in traffic, Home Depot emerged from the darkness like an oasis in the middle of a desert. They had what I needed!  A 1000 Watt HDX Work Light with a Tripod & 4 daylight bulbs with a color temperature of 5000K were purchased. I sent a friend to Barbizon Lighting Co. in Atlanta to get lighting gels and cinefoil while I purchased a socket and a Chinese paper lantern from Junkman’s Daughter in Downtown Athens, thinking that this was in fact just a large round-shaped lantern and not a  huge cylindrical shaped object.  Note: in order for the paper to diffuse the light, it would have to be in a round shape (I found this out in the morning afterwards that I purchased the wrong item). These items were to be used as a “Hard” light (HDX work light) usually as a backlight, and a “soft” light, usually to the side of the face to illuminate it. You also want the face to always have depth, which means one side light and one side dark. In my opinion, flat lighting and lighting that has depth distinguishes an amateur film from a professional one.


We were staging the film inside our student cafe (Jittery Joe’s) with large windows on either side, so we had plenty of natural lighting to counteract the loss of the round lantern. I stayed at a constant ISO of 200 almost the entire time in front of the windows as well, only deviating from it when the sun started setting. My shutter speed hovered around 1/60, too.. creating the Depth of Field I wanted while only having to change the aperture slightly between 1.8-2.8. 

We were saved numerous times by the HDX work-light, when there was no lighting on certain actors’ faces and we would either have to risk a noisy image by increasing the aperture or use the light with gels. 

All in all, it went very well for a 5 minute film we shot from 11am-7pm on a Sunday afternoon.

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Written by Page Walker

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